lauditta larissa

It’s My Space

In Creativity and Innovation on December 10, 2010 at 5:40 pm

Okay, let’s start by the general knowledge. What is Myspace? Myspace is a leading social entertainment destination powered by the passion of fans. Music, movie, celebs, TV, and games made social. And now I made Myspace as the case for the business framework studies.

So who is the market of Myspace? Myspace did not targeted the large segments, they divided the market into several niches segments. The segments are: group of people who love musics-movies-games, fans of artist/bands, and the artist/band itself. As a leading social entertainment, Myspace really stick to their positioning power. They offer various kind of original musics, movies, and games. You can highlighted that all of the data offered is original! Then how Myspace maintain the customer relationship? Myspace usually become the partner of music event that organized by some local/international communities. Myspace did not has the ‘real’ distributor’, they distributed their products by online. All of the maintenance activities done by the management. However the partners also able to publish their work at themselves, they are the administrators for their own accounts. Most of the costs are for maintenance website. And the revenues come from artist that publish their songs/movies and the users who subscribe the artists’ works (songs, movies, games, etc). But the users do not have to worry because the price for each music/movies/games relatively cheap, about $1-3 dollars. It’s cheaper than buying  the CD’s.

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